Privacy Policy

Last Updated: 7 August 2025

1. Who We Are

This website is operated by SWCProducts ("we," "our," or "us"), the provider of the TrackIT gaming head tracker. Our registered address is 2 Brooks Green Park, Horsham, West Sussex, RH13 0TR. For the purpose of the UK General Data Protection Regulation (UK GDPR), we are the data controller. If you have any questions about this privacy policy, please contact us.

2. The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity & Contact Data: Includes your name, email address, telephone number, shipping address, and billing address, which you provide when placing an order or using our contact form.
• Transaction Data: Includes details about payments to and from you and other details of products you have purchased from us, such as your order history for your TrackIR alternative.
• Technical Data: Includes internet protocol (IP) address. This data is collected automatically.
• Financial Data: We DO NOT collect or store any financial data like credit card numbers. All payments are processed securely by our third-party payment gateways (e.g., Stripe, via Snipcart), who are the controllers of that information.

3. How We Use Your Data & Our Lawful Basis

We will only use your personal data when the law allows us to. Most commonly, we will use your data in the following circumstances:

• To fulfil your order (our lawful basis is: **performance of a contract**).
• To respond to your queries submitted via our contact form (our lawful basis is: **legitimate interests** to provide good customer service).
• To manage our relationship with you, which may include notifying you about changes to our terms or privacy policy (our lawful basis is: **legitimate interests**).
• To protect our business and this website from fraud or illegal activity (our lawful basis is: **legitimate interests**).

4. Who We Share Your Data With

We do not sell your data. We only share it with trusted third-party service providers who are essential for us to operate our business. These include:

• Snipcart: Our e-commerce platform for processing orders and payments.
• Formspree: Our contact form processor, which sends your messages to us.
• Payment Gateways (e.g., Stripe, PayPal): To securely handle your payment.
• Delivery Services (e.g., Royal Mail): To deliver your order, we provide them with your name and shipping address.

5. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, and Transaction Data) for six years after they cease being customers for UK tax purposes.

6. Your Legal Rights Under UK GDPR

You have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request the transfer of your personal data.
• Right to withdraw consent.

If you wish to exercise any of these rights, please contact us. You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk).

7. Cookie Policy

Cookies are small files placed on your computer that help our website function. We use two types:

• Essential Cookies: These are strictly necessary for the website to operate. For example, our shopping cart, powered by **Snipcart**, uses essential cookies to remember what items you have added to your basket. You cannot opt out of these without breaking site functionality.
• Analytics & Performance Cookies: We do not currently use any non-essential analytics or advertising cookies. If we do in the future, we will ask for your explicit consent via a cookie banner before placing them.

8. Contact Us

If you have any questions about this privacy policy or our privacy practices, please do not hesitate to contact us.